"It's not about technology"

Uploaded on January 04, 2017

Joe is the Founder and President of Piranha Marketing Inc.

He is also the creator of Genius Network® Interview Series, founder of Genius Network® (aka The 25K Group), and co-founder of 10XTalk.com, and ILoveMarketing.com, two highly popular podcasts on iTunes. 

1:55 Importance of Understanding Marketing 

3:35 Donald Trump: Master of Communication 

4:47 Key Principles to Get Started in Marketing 

6:54 Write Sales Letter 10:43 Education Based Marketing 

14:29 Invest in Copy Before Design 

17:00 You can have an ELF Business or a Half Business 

18:28 One Book to Buy and Read? 

19:48 Joe Polish 3 Truths 

21:50 Joe Polish Definition of Greatness